Who am I, and why do I think I'm even remotely qualified to help YOU run
a Better Business?
I've been running my business since 1991, and I've got the scars to prove it!
For years, I did what everyone else did:
I took on clients, took on staff, took on office space, took on more and more staff, took on more and more work and believed I was on the right track.
Then I got sick and tired of being sick and tired!
You see, I thought if I copied how others entrepreneurs ran their business and copied others I knew in business, I'd be able to make it work, and I did for a while, but the truth is...
...I discovered that you, me and everyone else, we're all in the same boat.
Running a business presents one set of challenges, and also descovered running it with your spouse is whole new level, and I'm here to to tell you I know the journey you are on.
Right now, I hope you are excited about your future, I hope you know what you want from your business and from life...
...but if that's the case,
Why are you here?
What are you looking for?
What's your biggest challenge right now?
Are you beginning to see the cracks, is the stress becoming too much, or are you simply sick and tired of not getting the real break you know you deserve?
Are you working harder and harder and beginning to see the quality of what you deliver suffer under the immense pressure being an entrepreneur seems to bring upon itself?
If any of this describes you, then you're in the right place.
I've spent a lot of time with clients at their place of work, sleeves rolled up, watching, learning and helping them achieve their goals and dreams.
The way a business is run today is not the same as it was 30, 20 or even 10 years ago.
For sure, technology has a huge part to play, but client, patient and customer behaviour together with the economy and the competition from around the world is presenting relentless pressure and "we provide great service" is no longer a statement in your marketing, it's simply the expected bare fr!ckin minimum!.
But, with every adversity comes a seed of equal or greater benefit, and sadly most will carry on regardless and not change how they do things.
Here's something you might not realise:
In the same way a fish is probably unaware it lives in water and we, ourselves, become inured to bad smells, irritating sounds, and even pain over time — you are almost certainly running your business the way you run it simply because at some point you looked around, saw how other, more established businesses ran their businesses and decided... That’s How It’s Done.
The problem is…
…the other business owners you copied?
They did the same as you...
...and simply copied the ones who came before them .
It’s a kind of marketing incest, and just like with real incest, over time everyone gets uglier and stupider.
And this is why so many business owners struggle to charge the prices their expertise and results justly deserve, and instead whore themselves out at insanely low prices to ungrateful, non-compliant, and utterly unsuitable clients.
It doesn't have to be like this, but it will...
…unless you do something to change it.